earthbath® Coat Brightening Shampoo adds extra sparkle and brilliance to coats of all colors. We blended a special selection of optical brighteners with gentle cleansers and lavender oil for a wonderfully aromatic and mild shampoo that helps brighten coats. This shampoo will leave your best friend's coat shiny, soft, plush, and smelling naturally fresh. Safe for pets over 6 weeks old.